Lowepro Logo Redesign

Lowepro is a company that specializes in bags for camera equipment. This project is a rebranding exercise, where I was tasked with designing a new wordmark and logo for the company, following strict typography requirements, among others.

Asset requirements:

• wordmark

• logo variation

• single and dual-color variations

• mock-up concepts

Design requirements:

• use only typographic elements from one typeface throughout the project

• any new design element or symbol should be designed like a character or glyph from the chosen typeface